Partner Keynote with Dr. Ruba Borno
Amplifying Customer Success Through Partner Specializations
- AWS invests in partner specializations—especially around security, governance, and AI—to help customers navigate complex technology choices.
- Rigorous competency and specialization programs empower customers to identify trusted, expert partners.
Accelerating Innovation and Speed-to-Value with AWS Marketplace and Global Regions
- AWS Marketplace streamlines the selection, procurement, and onboarding of partner solutions, leading to measurable gains in deal size, velocity, and ROI.
- “Buy with AWS” and expanded global currencies simplify cross-border transactions and remove procurement friction, broadening partners’ global reach.
- New regions and sovereign cloud initiatives open avenues for partners to unlock customer growth and meet local data sovereignty requirements.
Driving Modernization and Value with Migration, AI, and Data
- AWS programs like the Migration Acceleration Program (MAP) and Amazon Q Developer Transform equip partners to modernize legacy workloads swiftly.
- Partnerships accelerate generative AI adoption from proof-of-concept to production, reducing time-to-value and turning AI capabilities into tangible business outcomes.
- Cross-partner orchestration ensures seamless delivery of solutions for enterprise-scale initiatives.
Harmonizing Expertise for Industry-Leading Outcomes
- Iconic customers like Itaú Unibanco and Bayer Crop Science showcased the business value of aligning multiple AWS partners to transform legacy platforms, improve data-driven decisions, and power mission-critical workloads.
- Coordinated partner engagements, supported by AWS Professional Services and the Generative AI Innovation Center, ensure that customers can access specialized technical depth and a trusted innovation ecosystem.
- This collaborative approach—backed by new features like Partner Connections—enables complex challenges to be solved faster, at scale, and with increased transparency.
Monday Night Live Keynote with Peter DeSantis
Delivering Next-Generation Compute and Storage at Scale