Partner Keynote with Dr. Ruba Borno

Amplifying Customer Success Through Partner Specializations

AWS invests in partner specializations—especially around security, governance, and AI—to help customers navigate complex technology choices.
Rigorous competency and specialization programs empower customers to identify trusted, expert partners.

AWS Marketplace streamlines the selection, procurement, and onboarding of partner solutions, leading to measurable gains in deal size, velocity, and ROI.
“Buy with AWS” and expanded global currencies simplify cross-border transactions and remove procurement friction, broadening partners’ global reach.
New regions and sovereign cloud initiatives open avenues for partners to unlock customer growth and meet local data sovereignty requirements.

AWS programs like the Migration Acceleration Program (MAP) and Amazon Q Developer Transform equip partners to modernize legacy workloads swiftly.
Partnerships accelerate generative AI adoption from proof-of-concept to production, reducing time-to-value and turning AI capabilities into tangible business outcomes.
Cross-partner orchestration ensures seamless delivery of solutions for enterprise-scale initiatives.

Iconic customers like Itaú Unibanco and Bayer Crop Science showcased the business value of aligning multiple AWS partners to transform legacy platforms, improve data-driven decisions, and power mission-critical workloads.
Coordinated partner engagements, supported by AWS Professional Services and the Generative AI Innovation Center, ensure that customers can access specialized technical depth and a trusted innovation ecosystem.
This collaborative approach—backed by new features like Partner Connections—enables complex challenges to be solved faster, at scale, and with increased transparency.